THE PROCESS OF CREATING VALUE
Coming up with content ideas that generate value for your brand can seem easy in theory, until you sit down to actually create said content. During a strategic meeting early on in the collaborative process, I will break down content ideas into three main pillars to help isolate and prioritize the content you believe will help your brand. The amount of focus on each pillar will vary from brand to brand and season of a company's sale cycle.
PHASE 1 -PLANNING
I know how precious time is, so rather than the days of back and forward emailing of questions and clarification of the creative direction, I'll lead a creative sprint meeting with you where I will identify the problem, come up with the solution and develop creative concepts and production logistics. This happens all within the meeting for you to sign off on so we can undergo Pre- Production directly afterwards.
PHASE 2 - PRE PRODUCTION
It's paramount that the first phase of any production is to develop which content priorities can be grouped together as this will determine how each production day will come together.
Based on the scope of the content decisions I will suggest my filming logistics in conjunction with your filming locations and talent availability for an efficient filming schedule.
PHASE 3 - PRODUCTION
During production, I take your concept from paper to reality, ensuring every frame is crafted to perfection. Whether we’re shooting on-location or in a studio, I bring expertise in cinematography, lighting, and audio capture to create stunning visuals and crystal-clear sound. With a keen eye for detail and the latest equipment, I ensure that every moment is captured beautifully, leaving nothing to chance. I work efficiently and creatively, always focused on producing professional, cinematic-quality content that enhances your brand’s message. Your story is in safe hands, and I make sure it's filmed exactly the way it needs to be.
PHASE 4 - POST PRODUCTION
This is where the magic truly happens. In post-production, I take all the raw footage and transform it into a polished, professional video that exceeds expectations. From meticulous editing that keeps your story sharp and engaging, to precise color grading that enhances the visual tone, I ensure every detail is perfected. I also specialize in audio processing to deliver clear, immersive sound. Whether it's adding music, voiceovers, or graphics, I fine-tune every element to ensure the final product captures your brand’s essence and message. The result is a professional video that not only looks amazing but connects with your audience on a deeper level.
PHASE 5 - DELIVERY
By default, draft and final delivery download links will be made available via google drive for download and revisions unless the client has, and prefers their own media management tools. After final approval is received, all videos are to be submitted in an optimal video file format for easy uploads to social media by the client.